# Elena Dalboni da Rocha — AI Product & Experience Designer

> Lead and Principal Product Designer with 15+ years of experience, specializing in AI product strategy, agentic AI, enterprise UX, and life sciences. Based in the USA, open to remote and relocation.

Elena Dalboni da Rocha (also known as Elena Dalboni) designs AI-powered products, agentic workflows, and data-rich experiences for enterprise, healthcare, and life sciences clients. Her current focus is agentic product development — autonomous and human-in-the-loop systems that remain understandable, trustworthy, and useful. She has shipped 0-to-1 products including a cross-platform mobile AI app live on the App Store and Google Play.

## Portfolio & Case Studies

- [Jewelry Image & Video Creator](https://buildnxt.app/case.html?project=jewelry-image-video-creator): A shipped mobile AI product (iOS + Android) that transforms a single jewelry photo into professional product images and short promotional videos. Built in React Native with Expo, Firebase, and RevenueCat. Live on the App Store and Google Play.
- [Mosaic — AI Video Intelligence](https://buildnxt.app/case.html?project=mosaic-ai-video-intelligence): An AI-powered video platform for natural-language search, clip creation, localization, and content intelligence for media teams.
- [AI-Driven Content Generator](https://buildnxt.app/case.html?project=ai-driven-content-generator): A GenAI application for producing contextual dealership articles and landing-page content at scale, with structured prompt architecture and HTML export.
- [AI-Powered Messaging](https://buildnxt.app/case.html?project=ai-powered-messaging): A GenAI assistant that helps dealership sales teams create personalized customer messages using buying signals and journey context, with human-in-the-loop controls.
- [Immersive Automotive Learning](https://buildnxt.app/case.html?project=immersive-automotive-learning): An adaptive learning environment for dealership teams using contextual modules, decision-based scenarios, and a personalized AI assistant.
- [Bioreactor Recipe Builder](https://buildnxt.app/case.html?project=bioreactor-recipe-builder): A specialized recipe-building experience for bioprocess engineers, validated through usability testing with 100% task-completion rate.
- [Antibody Development Transformation](https://buildnxt.app/case.html?project=antibody-development-transformation): Research and future-state strategy for improving antibody R&D through process, data, and technology transformation in a fragmented scientific workflow.
- [Scientific & Healthcare Products](https://buildnxt.app/case.html?project=scientific-healthcare-products): A collection of complex products for scientists, laboratory users, and healthcare professionals across instruments, cell imaging, and clinical education.
- [Strategic Web Platform Redesign](https://buildnxt.app/case.html?project=strategic-web-platform-redesign): Modernizing high-traffic financial web experiences while improving accessibility, delivery quality, and cross-device consistency.
- [Investment Intelligence](https://buildnxt.app/case.html?project=mena-investment-intelligence): A data-rich platform for discovering, evaluating, and tracking construction and investment opportunities, with dashboards for decision-makers.

## Articles

- [Agentic Education: From Capturing Attention to Transforming Learning](https://medium.com/@elena.dalbonidarocha/agentic-education-from-capturing-attention-to-transforming-learning-eafc679def83): Entertainment companies have spent decades studying what captures attention — agentic AI is now positioned to move education past engagement mechanics into systems that genuinely transform how people learn. Also published on [LinkedIn](https://www.linkedin.com/pulse/agentic-education-from-capturing-attention-learning-dalboni-da-rocha-pchmc/).
- [Engineering Has Agentic Engineering. Design Needs Agentic Design.](https://medium.com/@elena.dalbonidarocha/engineering-has-agentic-engineering-design-needs-agentic-design-e50f9a7bf010): A perspective on the new methods, responsibilities, and systems thinking that designers need as AI products become more autonomous, adaptive, and agentic.

## Services

Elena offers engagements ranging from focused design sprints to complete turnkey products:
- AI agents and workflows: research assistants, content agents, internal copilots, RAG experiences, human-in-the-loop systems
- Mobile and web applications: product strategy, UX/UI, prototype, iOS and Android, responsive web, subscriptions
- Commerce integrations: Shopify or WooCommerce apps/plugins, seller tools, catalog workflows, AI creation pipelines
- AI content production: product images, short-form promo videos, creative variations, reusable content pipelines

## Skills & Expertise

AI product strategy, agentic AI, generative AI UX, life sciences UX, enterprise UX, user research, service design, journey mapping, prototyping, accessibility, design systems, team leadership.

Tools: Figma, Axure, React Native, Expo, Firebase, JavaScript, Python.

## Education

- MIT AI Products & Services (2024)
- Algorithmic Bioinformatics
- B.S. Mathematics & Mechanics

## Contact & Profiles

- [Book a conversation](https://calendly.com/elenadalboni/meets): Schedule a call with Elena.
- [LinkedIn](https://www.linkedin.com/in/elenadalboni/): Elena's professional profile.
- [GitHub](https://github.com/enterlina): Elena's GitHub profile.
- [Medium](https://medium.com/@elena.dalbonidarocha): Elena's articles on Medium.
- [CV / Resume](https://buildnxt.app/Elena_Dalboni_da_Rocha_Lead_UX_Designer_CV.pdf): Elena's full CV as PDF.